Shonda Rhimes adds feature films and games deal to Netflix
This week it was announced that not only Shonda rhime alongside Netflix, but the mega-producer is also expanding its deal with the streaming service to include both movies and games.
According to reports, the Bridgerton The executive producer extended the multi-million dollar partnership she signed in 2017 that covers not only herself, but also her production company Shondaland and her production partner, Betsy Beers.
Hollywood journalist notes that the updated deal “will include things like feature films, VR content, and games in addition to the many series Shondaland is already making for Netflix.” The current deal includes a branding and merchandising deal for Shondaland Media content, while the expanded pact will also include live events and experiences. “
Although the successful showrunner is known to dominate the small screen, this move should come as no surprise given that she actually started her career as a screenwriter for films such as crossroads and Princess Diaries 2: Royal engagement.
“When Ted [Sarandos] and I decided to break the traditional network television business model to move Shondaland to Netflix, we were both taking a leap into the dark, ”Rhimes said in a statement Thursday. “Today, Shondaland at Netflix is flourishing creatively, profitable as an asset, and engaging audiences around the world with stories that fearlessly challenge viewers and entertain them at the same time.”
“Ted, Bela and the entire Netflix team have been tremendous partners every step of the way, supporting my creative vision and showing an ongoing dedication to the innovation that has made Netflix such a powerhouse,” she said. for follow-up. “The Shondaland team and I are excited and excited to expand our relationship with our content partners at Netflix.”
In his opinion, the two companies have already started to prepare the ground for transforming his hit series Netflix Bridgerton into an experiential event in the UK to be set up in partnership with Secret Cinema in November.
As we previously reported, earlier this year the streamer released a statement announcing that the period drama was officially Netflix’s “greatest series of all time” with 82 million households playing the buzz-worthy show.
Created by Chris Van Dusen, Bridgerton is the first show on the former ABC showrunner’s former Netflix contract. Based on a series of romance novels by Julia quinn, the show quickly proved to be a hit when it was released last December, becoming the most-viewed Netflix show in the United States in its first week.
Now, according to a recent statement from Netflix, Bridgerton is officially the greatest show they’ve ever put on.
Through Deadline, “Season 1 of Bridgerton has been watched by a record 82 million households worldwide (partially or fully.) That’s a whopping 19 million more households than the four-week projection that Netflix released 10 days after the start of the Shondaland series (63 million), by the time the fifth-largest streamer launch in history.
The new record came right after news of the series’ return for a second season was announced.
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